PREETH KUMAR
I tell stories about cars.
PREETH KUMAR
PROFESSIONAL HIGHLIGHTS
DONUT MEDIA - DIGITAL EDITOR - INSTAGRAM MAGAZINE
May 2019 - October 2019
At Donut Media, I was responsible for creating an automotive magazine format for our Instagram feed. I integrated a posting strategy, developed post topics, utilized my journalism, psychology, marketing and automotive background to write, edit, and schedule articles for posting. I also curated and edited photos for Instagram use. Utilizing my strategy resulted in an increase of 300% follower growth compared to previous months and an increase of 40% likes per post. Additionally, I hired staff writers to assist in content creation.
MANHATTAN MOTORCARS - GLOBAL CERTIFIED PORSCHE BRAND AMBASSADOR
2013 - 2018
As a Porsche Brand Ambassador in sales, my role required me to meet and greet clients and accompany them on the journey of purchasing a Porsche. From identifying their needs, offering them our available options, showcasing the amenities and features of the vehicle, accompanying them on a demonstration drive, negotiating a purchase price, proposing a method of payment, and handling the plethora of legal paperwork involved in an automotive transaction; every step of the way, I was their guide. In addition to being an Ambassador, I also individually managed a social media presence for the dealership and my own book of business in order to generate sales leads.
CERTIFIED DRIVING INSTRUCTOR
2008 - Present
I am a Certified Porsche Club of America, BMW Car Club of America, Viper Club of America, Sports Car Club of America, and NASA High Performance Driving Instructor.
FAIRLEIGH DICKINSON UNIVERSITY
2009 - 2011
Masters in Sports Administration
SKIDMORE COLLEGE
2002 - 2006
Bachelors of Art; Psychology
There's more, but who'll listen?
PROJECTS
For as long as I can remember, every story that stands out in my mind revolves around an automobile. They bring us safely home from the hospital when we're babies. They drop us off on our first day of school. They help us pick up our prom date. They help us bring our stuff to college. They take us home after our first break up. They help us get to our first date with your future significant other. And funny enough, they help us bring OUR baby home from the hospital. Cars play a silent, but integral role in our lives. My passion is telling stories about how cars make us feel and how they're always there, even when they aren't.
